Young people want brands to stop advertising products and services that are inherently bad for the environment. YPulse’s sustainability research shows 78% of young people agree that corporations should take more responsibility for fighting climate change, while 73% say brands should be talking about climate change. While bringing awareness to climate change and creating eco-friendly products is important, consumers—Gen Z and Millennials especially—want companies to go a step further by stopping their marketing / advertising for products and services that are inherently bad for the environment (i.e. highly polluting cars). A study from The New Weather Institute and Badvertising reveals that 68% of people want to see more restrictions around marketing environmentally unfriendly products, with 45% saying they’re in favor of restrictions on ads for highly-polluting cars (like SUVs) and 33% saying promotions for air travel should be restricted. Young consumers are highly cognizant of greenwashing, a.k.a. marketing spin to make it look like a product / company is eco-friendly when they’re not. More than anything, consumers want companies to treat climate change as a climate emergency and make real commitments to protecting the environment. (Adweek)
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