NEW GEN Z 101: Unlock & Outlast Microtrends

Young people want brands to stop advertising products and services that are inherently bad for the environment. 

Apr 27 2022

Young people want brands to stop advertising products and services that are inherently bad for the environment. YPulse’s sustainability research shows 78% of young people agree that corporations should take more responsibility for fighting climate change, while 73% say brands should be talking about climate change. While bringing awareness to climate change and creating eco-friendly products is important, consumers—Gen Z and Millennials especially—want companies to go a step further by stopping their marketing / advertising for products and services that are inherently bad for the environment (i.e. highly polluting cars). A study from The New Weather Institute and Badvertising reveals that 68% of people want to see more restrictions around marketing environmentally unfriendly products, with 45% saying they’re in favor of restrictions on ads for highly-polluting cars (like SUVs) and 33% saying promotions for air travel should be restricted. Young consumers are highly cognizant of greenwashing, a.k.a. marketing spin to make it look like a product / company is eco-friendly when they’re not. More than anything, consumers want companies to treat climate change as a climate emergency and make real commitments to protecting the environment. (Adweek)