Olivia Rodrigo is signing on with Glossier to help the beauty brand reach young shoppers. Marking Glossier’s first-ever celebrity deal, the Olivia Rodrigo partnership will see the Gen Z star work with the beauty brand on product development, social content, and ad campaigns. Olivia Rodrigo will begin her Glossier ambassadorship by curating her favorite products, including an eyebrow shaper, lip gloss, and eyeliner, with new products inspired by Rodrigo on the way. Though Glossier has been synonymous with Millennials since hitting the scene in 2014, its partnership with Olivia Rodrigo signals how it’s going after the next generation. Rodrigo has been the face of multiple brand deals since skyrocketing to fame last year, and the Glossier x Olivia Rodrigo mashup is already set up to be a massive hit considering Rodrigo is on the list of celebrities young consumers want brands to collab with. (AdAge)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
