Disney+ is 30% more valuable than mainstream streaming services, according to new research.

Disney+ is 30% more valuable than mainstream streaming services, according to new research. Fandom’s “State of Streaming” report looked at the habits and sentiments of 5,500 global users of Fandom, which controls data on consumer preferences in film, TV, video games, and other areas of pop culture. The study found that Disney+’s niche genre has boosted its status among streamers, and the report estimated it to have a 30% higher value than an average video streaming service. Overall, the report highlighted three “rules” for studios and streaming providers to consider, including “leaning into genre strengths,” “rethinking the in-theater experience to differentiate from growing at-home viewing trends,” and “super-serve consumers beyond the screen.” Sixty-two percent of respondents say genre is the main differentiating trait when deciding what streaming services to sign up for, making it even more important for streaming services to offer exclusive content that can’t be streamed anywhere else (i.e. Disney+’s catalog). Aside from content, cost is the No. 1 reason streamers cancel a subscription. YPulse’s media consumption research shows 65% of young consumers pay for an online streaming subscription, and Disney+ is a service they’ve signed up for to watch a specific show. (Deadline)