Madam C.J. Walker launched a new haircare brand at Walmart to make products accessible for Black Gen Z women.

Madam C.J. Walker launched a new haircare brand at Walmart to make products accessible for Black Gen Z women. Since 1906, The Madam C.J. Walker Company has been known and credited for its hair products for Black and textured hair in the U.S. “during a time where products were not accessible or marketed to African Americans.” We told you how 100-year-old brands are reinventing themselves to reach young people, and the legacy brand recently rebranded and launched Madam by Madam C.J. Walker, a new haircare line to reach “the next generation of beauty obsessives.” The line features 11 new products including curl creams, leave-in conditioners, shampoos, and scalp serums, all of which are inspired by Walker. Her great-great-granddaughter A’Lelia Bundles collaborated with Walmart to make an accessible line that reflects the quality and values of the original Madam C.J. Walker products, with each item under $10. According to Bundles, when she was younger, she never saw products for Black women in beauty and lifestyle magazines, so making items available at an affordable price point was important to her. (AdAge, Glamour)