Smokable hemp brand Dad Grass could be appealing to Millennial parents by “reviving the mellow sensibility of the casual smoke.”

Smokable hemp brand Dad Grass could be appealing to Millennial parents by “reviving the mellow sensibility of the casual smoke.” The smokable hemp brand is offering an alternative to the high-potency weed that dominates the market, and is entering its first celebrity partnership with a collection honoring the late George Harrison. The retro “All Things Must Grass” collection features co-branded pre-rolled hemp joints (which is a mix of CBD and CBG, with traces of THC), smoking paraphernalia, and merch. Not only is the collection an example of products hitting the market to appeal to young consumers’ interest in microdosing, it also shows how weed-related-swag is still as popular as ever. We’ve told you how Millennials have been fueling the cannabis economy and the mainstreaming of weed, and our drugs, health, and risky behaviors research shows 42% of Millennial parents have experimented with marijuana, which has increased in the last few years. Brands like Dad Grass that experiment with celebrity tie-ins and are designed to achieve a “mellow buzz” could be exactly what Millennial parents who smoke weed are looking for. (Adweek)