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Playhouse is a “TikTok-ified” Zillow making the future of home shopping more engaging—and educational—for the next generation of owners.

Apr 07 2022

Playhouse is a “TikTok-ified” Zillow making the future of home shopping more engaging—and educational—for the next generation of owners. Designed as a platform where users can vertically scroll through home listings, Playhouse is a short-form video app where people can learn about the market and gain insightful home-buying tips from real estate professionals. Upon entering the app, users can browse a feed of homes on the market and their price tag, along with a map of available listings. As users scroll, they can guess whether the price Playhouse gives is higher or lower than the actual listing price—a gamified feature designed to teach future home buyers about the market. Current home buyers can also use the app to see how their home is performing in their neighborhood. The platform is currently in beta testing and has already secured $2.8 million in seed funding. Playhouse’s goal is to build its content out so users can view user-generated clips of homes / tips, but until then the platform will curate the videos on its feed. We told you how experts like therapists, teachers, and more have been using TikTok to educate young people, and it’s only a matter of time before more industries pick up the short-form video strategy to reach niche markets of young people. (TechCrunch)