Netflix created a live Bridgerton experience for fans to live out their royal dreams. The Queen’s Ball: A Bridgerton Experience is a 90-minute immersive experience kicking off this week at the Millennium Biltmore Hotel in L.A. where fans of the show can dance, participate in a Lady Whistledown scavenger hunt, and vie for the chance to be named the “diamond of the evening.” The experience will travel to Washington, Chicago, and Montreal following the L.A. event, and Netflix hopes the activation will appeal to the show’s young female audience. Additionally, the streaming service teamed up with Bloomingdale’s for an online and in-person Bridgerton pop-up, and recently tapped Pat McGrath (whose makeup was used in the show) for a royal makeup collection. Netflix is no stranger to creating viral products around its shows or hosting out-of-home experiences (remember the Stranger Things drive-thru?). They report more than one million people have attended their live events, and this strategy is the perfect way to bring young people’s fandoms around TV shows to life. YPulse’s Clicking on Community trend research shows 35% of 13-34-year-olds are part of a fandom, and TV series-based groups are one of the most popular types they’re a part of. (NYT)
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