Arby’s enlisted Pusha T to help throw shade at McDonald’s’ Filet-O-Fish sandwich. The fast food chain is taking competitive marketing to the next level with a diss track from rapper Pusha T taking shots at McDonald’s’ Filet-O-Fish sandwich to generate buzz for its Spicy Fish Sandwich. Pusha T raps phrases like, “A little cube of fish from a clown is basic,” and “How dare you sell a square fish asking us to trust it / A half slice of cheese, Mickey D’s on a budget?” The “Spicy Fish Diss Track” taps into pop culture by nodding to the rapper’s beef with McDonald’s for reportedly writing the “I’m Lovin’ It” jingle that he claims to have not received proper credit for. YPulse’s Pop Culture Redefined trend research shows 39% of young consumers say brands can create a cultural moment by collaborating with a popular celebrity or influencer. (Marketing Dive, Complex)
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