Fashion brands that are challenging gender stereotypes are winning among Gen Z. According to a UNiDAYS survey of more than 4,000 Gen Z students in the U.S., U.K., and Australia, 61% of Gen Z think brands could be doing more to prove that “style should not have a gender,” and 49% are more willing to purchase from a brand that has better gender representation in its marketing. Nike, ASOS, and Old Navy are just a few of the brands winning among young people for understanding inclusivity and challenging gender stereotypes according to the survey. Inclusion goes beyond marketing, too. More than one-third of respondents say they want brands to support organizations that benefit non-binary individuals. Additionally, 65% of Gen Z say brands could improve the online retail experience by letting them search for terms like “gender neutral” on their sites. YPulse’s Gender Blur trend research found that 64% of young people say it’s important for them to consider if a brand represents all genders equally when choosing products to buy. (Marketing Dive)
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