NEW GEN Z 101: Unlock & Outlast Microtrends

Samsung created a virtual influencer to debut its new phone during a live shopping event. To introduce the Samsung Galaxy S22 phone, Samsung created a virtual live shopping event featuring TikTok creator Liam Kalev and co-host Zero, a CGI-created influencer who is described as “a fully virtual being who lives in his bunker inside of the Nexus universe.” Zero was created to co-host the live video shopping experience to tap into the growing popularity of digital worlds and virtual influencers, while pioneering how these virtual influencers can be used “to explore the future of metacommerce.” YPulse told you about Alibaba’s virtual influencer for the Olympics, and considering that pretty much every brand is racing to claim their space in the “metaverse,” we could be seeing a lot more virtual influencers pop-up as more virtual shopping experiences make their way to digital worlds. (Adweek) 

Feb 18 2022

Samsung created a virtual influencer to debut its new phone during a live shopping event. To introduce the Samsung Galaxy S22 phone, Samsung created a virtual live shopping event featuring TikTok creator Liam Kalev and co-host Zero, a CGI-created influencer who is described as “a fully virtual being who lives in his bunker inside of the Nexus universe.” Zero was created to co-host the live video shopping experience to tap into the growing popularity of digital worlds and virtual influencers, while pioneering how these virtual influencers can be used “to explore the future of metacommerce.” YPulse told you about Alibaba’s virtual influencer for the Olympics, and considering that pretty much every brand is racing to claim their space in the “metaverse,” we could be seeing a lot more virtual influencers pop-up as more virtual shopping experiences make their way to digital worlds. (Adweek)