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TikTok’s Black History Month initiatives include recognizing Black creators and hosting livestreamed events featuring Black musicians.

Feb 08 2022

TikTok’s Black History Month initiatives include recognizing Black creators and hosting livestreamed events featuring Black musicians. Since the Black Lives Matter protests, TikTok has been keeping their promise to become more diverse and inclusive. This year, their plans for Black History Month include a billboard takeover at Pendry West Hollywood, new in-app stickers, Black music playlists, and live programming showcasing Black creators. TikTok is teaming up with iHeartRadio on iHeart Living Black!, a live event taking place later this month on @iheartradio. The event will be hosted by DJ Envy and features performances from Big Sean, H.E.R., Ari Lennox, Lil Durk, Lizzo, and Moneybagg Yo, as well as special appearances by Charlamagne, Niecy Nash, Saweetie, and Angela Yee. Throughout the month, the app will host live videos honoring Black entrepreneurs, creators, musicians, and organizations, and they began rolling out themed programming celebrating Black creatives making impacts in the entertainment industry and their communities. The hashtag #BlackMusic will lead users to clips of live performances, memorable moments, sampling, interpolations, and verses from Black artists across all genres and time periods. The platform also announced their 2022 Black TikTok Trailblazers which include Demarcus Shawn, Masani Musa, Emmanuel Duverneau, and Keara Wilson, who was one of the Black dancers on the platform who copyrighted their dance moves. (AdweekEssence)