Coachella is getting in the NFT business with lifetime festival passes and more. The music festival has launched an NFT marketplace built by FTX US, selling three collections of NFTs that will go on sale Friday, February 4. The Coachella Key Collection is the most exclusive of the mix, featuring 10 NFTs that allow holders lifetime tickets to the festival, “access to Coachella-produced virtual experiences forever,” and special perks at the 2022 festival (think front row access and a celebrity chef dinner). Coachella will also sell 1,000 NFTs at $180 that buyers can use to redeem a physical Coachella photo book, and 10,000 NFTs at $60 of “fan-favorite festival photos and never before heard soundscapes.” The Coachella NFT collection comes after its parent company AEG renamed Staples Center to Crypto.com Arena. (The Verge)
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