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Macy’s “Black History. Black Brilliance.” campaign will support students at HBCUs and Black-owned retail brands.

Feb 01 2022

Macy’s Black History. Black Brilliance. campaign will support students at HBCUs and Black-owned retail brands. In honor of Black History Month, Macy’s newest campaign is honoring the rich legacy and contributions of Black Americans. Starting today and running until the end of the the month, the company is launching a round-up and donation campaign in stores and online to benefit the United Negro College Fund (UNCF) to raise scholarship funds for students attending historically Black colleges and universities (HBCUs). They will also spotlight emerging Black-owned retail brands via, which include skincare line Buttah, jewelry brand OMA The Label, home fragrance brand Harlem Candle Co., toy company Healthy Roots, bodywear collection Nude Barre, cocktail-scented soap line Soap Distillery, and vibrant, color watch brand SPGBK (pronounced “Spring Break”). (Business Wire)