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The “side hustle bedroom” signals how young people’s careers (and side businesses) are infiltrating their personal space.

Jan 19 2022

The “side hustle bedroom” signals how young people’s careers (and side businesses) are infiltrating their personal space. YPulse told you how tricked out home offices have become a home trend in the COVID-19 era, and as it evolves, the “side hustle bedroom” is becoming a thing as young people continue navigating remote work—and their personal businesses—from the one area of the home that’s truly theirs. TikTok gives an introduction to the “side hustle bedroom” via videos from young, small business owners posting clips of their office-meets-bedroom (#workspacetour counts 3.6M views and features a plethora of clips of TikTokers showing how they’ve made the most out of their WFH / bedroom space). According to WGSN’s head of interiors, the bedroom can take on multiple functions for Gen Z and Millennials, whether it be a studio for filming content, a space for virtual work / school, or a warehouse to hold goods from their personal businesses: “When all of these use cases reconcile with their desire for individuality and self-expression, bedroom aesthetics become everyday moments of potential branding.” For better or worse, the idea of work has infiltrated young people’s bedrooms since most share their apartments / homes with roommates and family, thus creating the “side hustle bedroom” as these gens design symbiotic spaces where work and play can coexist. (Refinery29)