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Netflix tapped the “magical powers” of real-life witches to make predictions about the new season of its popular series, “The Witcher.” 

Jan 19 2022

Netflix tapped the “magical powers” of real-life witches to make predictions about the new season of its popular series, The Witcher. In a stunt to promote season two of the fantasy drama series, the streaming giant asked three renowned witches from Romania (where tales of vampires, buried giants, and good-luck spells abound) to use “molten lead, tarot cards, and a crystal ball” to answer fans’ questions about the upcoming season via social media, all without seeing any sneak peeks of the show. The witches gave their predictions the day before the season dropped, and the only way to know if they are right is to watch the show. Netflix has excelled at creating compelling and unique campaigns to promote their popular shows, including last year’s Money Heist stunt, which involved holding fans hostage on an airplane to premier the first five episodes of season two. (Adweek)