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Black Girl Gamers is an organization that began as an online community and transformed into a “legacy-building enterprise.”

Jan 11 2022

Black Girl Gamers is an organization that began as an online community and transformed into a “legacy-building enterprise.” YPulse’s Clicking on Community trend research found that a third of Black young consumers say they find a sense of community in the video games they play. Meanwhile, our recent gaming research found that the majority of 13-39-year-old Black consumers wish video games had more diverse characters and strong female lead characters, but they’re also hoping for that behind-the-scenes. When Jay-Ann Lopez founded Black Girl Gamers (BGG) in 2015, it was a safe space where Black women could play and connect with each other about gaming “without fear of harassment”—and it existed mostly on Facebook, Discord, and Twitch. As the group continued to grow, Lopez began offering opportunities for members. Now, they host external events including an online summit and educational programs, such as a three-month mentorship course with Facebook Reality Labs designed to help Black women get involved in the AR / VR industry, workshops with various voice actors, and a workshop with game development program, Buildbox. Lopez has also created an internal talent agency to create opportunities for the women in their organization, which already has members landing paid opportunities with Anastasia Beverly Hills, Google, Netflix, Adidas, and H&M. (Uproxx)