NEW GEN Z 101: Unlock & Outlast Microtrends

BIPOC and Black-owned brands in the clean beauty space are facing a unique set of challenges as the trend explodes.

Jan 11 2022

BIPOC and Black-owned brands in the clean beauty space are facing a unique set of challenges as the trend explodes. We told you that clean beauty is a trend that Gen Z and Millennials are interested in especially as they become more sustainable-minded. But as the clean beauty industry explodes, some Black and BIPOC clean beauty brands are still not growing at the same rates as their non-BIPOC-owned counterparts due to the lack of resources. Free + True founder Tami Blake says that many Black-owned businesses don’t have access to venture capital, angel investors, or connections needed to get into the larger chain stores, and are “bootstrapping and self-funding” their businesses with “very little” support or mentorship. According to Organic Bath Co. Gianne Doherty, only 0.27% of Black women received venture capital in 2018 and 2019. But newer initiatives inspired by the Black Lives Matter movement, like 15 Percent Pledge, “have led to greater opportunities for many more established Black-owned brands that are ready to make the leap into more mainstream channels.” (Allure)