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Young consumers watch nearly as much user-generated content as they do traditional TV.

Jan 07 2022

Young consumers watch nearly as much user-generated content as they do traditional TV. According to a study from the Consumer Technology Association analyzing U.S. content creator trends, user-created content accounts for 39% of weekly media hours consumed by Americans compared to 61% for traditional media. Meanwhile 13-17-year-olds spend 56% of their media time with user-created content, far higher than the general population. Seven percent of U.S. consumers who are 13+ say they monetize their content in some way online, reporting they earn an average of $768 per month. Additionally, the creators note 28% of their revenue is from merchandise / fan experiences, 27% is from content subscriptions, 27% from a la carte payment for content, 16% from tips, and 2% from other categories. YPulse’s media consumption research shows 83% of young consumers watch video content weekly or more often on social media (compared to 86% for streaming services). (Variety)