L’Oréal is revolutionizing at-home hair dye. YPulse told you how at-home hair dye products boomed at the start of the pandemic, and now L’Oréal wants to reinvent that space with the Colorsonic—an at-home device that easily mixes and applies L’Oréal Paris hair dye. Meaning, consumers can say goodbye to latex gloves and mixing formulas on their own and hello to salon-quality hair color achieved from the comfort of their home. A special color cartridge is needed to use the Colorsonic, which automatically mixes and then evenly dispenses across hair in a comb-like application. For a brand that pioneered the at-home hair dye space, digitizing the industry was the next clear step for L’Oréal as they seek to make at-home hair dye adventures less complicated. (Glossy)
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