Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

This year’s Dry January is expected to be the U.K.’s biggest yet, which could hurt the country’s hospitality industry.

Jan 05 2022

This year’s Dry January is expected to be the U.K.’s biggest yet, which could hurt the country’s hospitality industry. A record 7.9 million people—or 20% of the U.K.’s population that is of drinking age—say they plan on abstaining from drinking for the month of January this year, up from 6.5 million in 2021, according to data from British nonprofit Alcohol Change U.K. Dry January has grown in popularity as Millennials fuel the Sobriety Shift (a.k.a. the general move toward alcohol moderation). YPulse’s recent nightlife and drinking research found that 33% of 18+ in Western Europe say they make a conscious effort to limit how much they drink, and our upcoming future plans data shows 42% plan to participate in Dry January this year. But after a disappointing holiday season, the U.K.’s hospitality industry is concerned about the month of abstention and is urging young people to visit pubs anyway, which are “about so much more than having a drink.” (The Guardian)