Naomi Osaka’s beauty brand Kinlò launched a campaign emphasizing the importance of BIPOC skincare.

Naomi Osaka’s beauty brand Kinlò launched a campaign emphasizing the importance of BIPOC skincare. We told you that BIPOC young consumers are leading the skincare trend, and the tennis athlete’s beauty brand Kinlò, which is a combination of the word “gold” in Japanese and Haitian, just launched a “The Way We Glow” initiative to inform consumers about its skincare line, designed specifically for darker skin tones. Videos in the campaign feature the tennis champion and various fitness enthusiasts from different cultural backgrounds discussing their skin journeys and emphasizing the importance of having skincare products specifically designed for people of color. While the videos intend to celebrate dark skin tones, they also seek to “raise awareness about misinformation around skincare” in the BIPOC community, like dispelling the belief that BIPOC are not in danger of serious health conditions, such as skin cancer. According to Osaka, the sun has the same “damaging effects” on Black, Brown, and Asian skin as it does on fairer skin, while the mortality rate for Black Americans with Melanoma is three times higher than that of White Americans since it is generally detected at a more advanced stage. (Adweek)