Black archivists are preserving Black culture and the African diaspora on Instagram.

Black archivists are preserving Black culture and the African diaspora on Instagram. YPulse’s Clicking on Community trend research found that 32% of 13-39-year-old Black consumers find community on a social media platform. Black archival pages on Instagram have served as a “virtual space” for Black people to remember, honor, and share their pasts, especially from point of views that are often ignored, and many are run by women who make the information more digestible to mass audiences than academia. Thanks to Instagram’s massive audience and visual nature, a new generation of young users have been able to interact with Black history on these pages via comments and resharing material via stories and DMs. Awa Konaté, a Danish-Ivorian curator, researcher, and writer, founded @cultureartsociety and began collecting archival materials on Tumblr in 2013 before migrating to Instagram, while New York-based digital marketer of Bahamian descent, Jiya Pinder, founded @wethediaspora to learn more about her own history and was inspired to celebrate Blackness after last year’s Black Lives Matter protests. Content on these accounts feature everything from videos of Curaçaoans dressed in vivid blue dancing to Tambú (a genre of music inspired by their African ancestors), photographs from a documentary starring famed Malian photographer Seydou Keïta, and images of elaborate cultural jewelry. (Teen Vogue)