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21 Savage and Chime are working together to help students manage their finances.

Dec 21 2021

21 Savage and Chime are working together to help students manage their finances. YPulse’s personal finance and services research found that 66% of 13-39-year-old BIPOC consumers say they wish their parents had taught them more about managing finances. In an effort to “bridge that gap and help students learn the foundations of financial literacy,” rapper 21 Savage and his Leading By Example Foundation partnered with financial tech company Chime to launch the 2021 Bank Account Financial Literacy campaign. The new program offers six courses in financial literacy, including understanding credit reports and sources, using credit cards, and discovering smart ways to plan and pay for college. Students who complete all six courses will have the opportunity to win one of 100 scholarships worth $1,000, awarded by the brand and artist. When the program was originally launched last year, it saw students across the country complete over 8,000 financial literacy courses through the program in its first year. While other Black artists like Megan Thee Stallion (through her partnership with Cash App) and Tiffany Haddish (with her new show Hotline Cha-Ching) have advocated for financial literacy among young people, the brand says that 21 Savage is the first one “to provide a full slate of educational programming.” (Adweek)