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Meanwhile, “Sesame Street” has adapted well to the “fragmented media landscape,” and continues to be a “driving force” in the education space.

Dec 16 2021

Meanwhile, Sesame Street has adapted well to the “fragmented media landscape,” and continues to be a “driving force” in the education space. While many companies had to figure out how to stay relevant during the pandemic and political upheaval, Sesame Workshop CEO Steve Youngwood and creative chief Kay Wilson Stallings recognized that their show “could not go silent.” In recent years, Sesame Workshop has adapted well to “the fragmented media landscape.” After partnerships with WarnerMedia and AppleTV+, they have pursued a “Marvel Cinematic Universe-like expansion” of their programming slate. Sesame Street is also one of the TV shows we told you has been prioritizing diverse and inclusive causes: Last fall, they released quick turnaround specials including The Power of We, where pre-existing Black muppet Gabrielle was joined by a new muppet, her cousin Tamir, who explained racism to Elmo and Abby—and they recently introduced Ji-Young, their first Asian American muppet. (WSJ)