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Furby (yes, that scary little toy creature) is helping Afterpay dish out holiday gift recommendations on TikTok.

Dec 06 2021

Furby (yes, that scary little toy creature) is helping Afterpay dish out holiday gift recommendations on TikTok. The iconic ‘90s toy has been making a comeback, and Afterpay is leaning into the Furby craze this holiday with the “Impossible Gift Finder,” a gift-giving inspiration service Afterpay is offering in real-time via its TikTok comments. Running December 7-12, the Impossible Gift Finder will dole out inspiration for “impossible” people to shop for in Afterpay’s TikTok comments, while promoting the brand’s services to young consumers. The effort was inspired by research the Buy Now, Pay Later service conducted, finding that nearly one in four people feel overwhelmed by spending money this time of year. YPulse’s holiday shopping plans data shows 39% of Gen Z and 42% of Millennials say they’re using pay-in installment services to shop for the holidays. (Marketing Dive)