NYX Professional Makeup is teaming up with Netflix to create a Money Heist-themed makeup collection. The Spanish-made Netflix original is young Europeans’ second-favorite TV show right now, and has already spawned successful and creative marketing campaigns, including a special edition beer from popular Spanish distillery, Estrella Galicia. Now, the show will have its own makeup line ahead of its season five premiere on December 3. Teaming up with makeup brands for collections inspired by TV shows, movies, and pop culture fandoms is a trend non-beauty brands have been getting in on to connect with young consumers, so it was only a matter of time before a Money Heist-inspired beauty collection hit the scene. (HYPEBAE)
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