Netflix unveiled a “huge expansion” of Japanese content with an emphasis on movies.

Netflix unveiled a “huge expansion” of Japanese content with an emphasis on movies. Following the massive global success of Netflix’s Korean drama Squid Game, many eyes “have turned to Asia for further high concept non-English-language shows.” Now, the streaming service is targeting young consumers’ appetite for content from other countries by expanding in the Asia-Pacific region, particularly in Japan. The platform noted that thanks to the “Squid Game effect,” the show propelled rankings for their Japanese series Alice in Borderland, which came out last year, has a similar premise to Squid Game, and features a group of fictional Tokyo gamers who participate in a series of dangerous games to survive. The company is also doubling down on its anime content, which surged in popularity on the platform. At the recent Netflix Japan Festival 2021, the company revealed the details of 50 new projects, which includes work from renowned filmmakers Mori Yoshihiro, Gekidan Hitori, and collaborations with animated film studios like Studio Colorido. (Variety, Animation Magazine)