Research from TikTok shows that very few teens actually participate in dangerous challenges. According to a new TikTok study conducted by Praesidio Safeguarding of 10,000 teens, parents, and teachers from the U.S., U.K., Mexico, Australia, Argentina, Brazil, Germany, Italy, Indonesia, and Vietnam, only 0.3% of teenagers say they’ve participated in viral challenges they consider “very dangerous” (think the Tide Pod and milk crate challenges). Teen respondents were asked to rate the safety of TikTok challenges they’d seen online, describing them as entirely safe and “fun or lighthearted” (48%), somewhat risky, but overall safe (32%), risky / dangerous (14%), and 3% of challenges were described as very dangerous. TikTok is addressing safety concerns over viral challenges by rolling out a Safety Center hub and a tool designed to alert its safety teams to “sudden increases in violating content linked to hashtags.” Additionally, a new section in its Safety Center will provide an information hub for teens and parents on how to determine if a challenge is dangerous and what to do about them. (Tubefilter)
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