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Asian Americans are “blazing a new path” in the weed industry.

Nov 16 2021

Asian Americans are “blazing a new path” in the weed industry. Cannabis has been widely used in traditional Asian medicines for years, but before its widespread legalization in the U.S., it was a “frowned upon illicit drug” in the Asian American community. However, YPulse research found that 21% of 13-39-year-old Asian consumers have tried or experimented with marijuana, and a new generation of Asian American entrepreneurs have emerged as trailblazers in the rapidly growing legal marijuana industry with hopes of pushing for “further legalization,” while challenging social misconceptions about the plant in BIPOC communities. Al Ochosa of Curaleaf, one of the nation’s leading medical and wellness cannabis operators, leads a resource group for creating a safe space for employees, and hosted a panel on the experiences of Asian American cannabis leaders for Asian American Pacific Islander Heritage month. Meanwhile, Leafly CEO Yoko Miyashita wants to destigmatize marijuana through education and social equity by launching comprehensive reports and data that “aggregates state data and measures their efforts in integrating communities of color within cannabis legalization campaigns,” and partnering with cannabis organizations from various states to advocate for increased funding in communities of color. (The Guardian)