Tim Hortons is getting in the celebrity meal game with a Justin Bieber collab. Following successful celebrity menu promotions at McDonald’s, Burger King, and Dunkin’, Tim Hortons is joining the trend with Justin Bieber, bringing merch and three new flavors of Timbits donut holes known as “Timbiebs” to participating locations. Consumers can snag the Timbiebs donut holes (flavors range from Birthday Cake Waffle to Sour Cream Chocolate Chip) and branded merch starting November 29. In other Justin Bieber news, the artist (one of Gen Z and Millennials’ faves, according to YPulse research) is also performing a live, virtual concert on Wave—a virtual entertainment platform backed by Bieber—on November 18. Bieber will perform songs from his Justice album, and viewers can interact with Bieber as he controls his digital avatar by wearing a motion-capture suit during the concert experience. (Adweek, Billboard)
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