Musicians are going to Depop to sell clothes and engage with fans. Depop is one of the most popular secondhand shopping platforms among Gen Z and Millennials. Now, some musicians are selling clothes from photo shoots and band tours on Depop to engage with fans—and make a living wage, of course. Brooke Dickson from The Regrettes notes her Depop shop has helped her earn income in-between tours and upcycle “costume-y kind of clothes” from her performances to loyal fans; Singer-songwriter Wafia Al-Rikabi is actively growing her audience on the platform by selling garments she doesn’t wear anymore; Speedy Ortiz singer/guitarist Sadie Dupuis sees the venture as a sustainable alternative to producing custom merch; and others started selling during the pandemic as a way to connect with fans when live events hit pause. Fashion and music have always gone hand in hand, and thanks to Depop’s focus on selling one-of-a-kind vintage pieces, musicians are building 1:1 connections with their fans by giving them a taste of their personality—and closets. (Uproxx)
