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Alike is a new dating and friendship app bringing together Asians and Pacific Islanders to “find community and belonging.”

Nov 09 2021

Alike is a new dating and friendship app bringing together Asians and Pacific Islanders to “find community and belonging.” YPulse’s Clicking on Community trend research found that  31% of 13-39-year-old Asian consumers find a sense of community on social media, while our Finding Love Post-COVID trend data found that 51% of 13-39-year-old Asian consumers have been using dating apps more often since the pandemic started. We’ve told you about the apps giving digital dating an entertaining upgrade, and Korean-Canadian entrepreneur Hanmin Yang created a new dating and friendship social app where AAPI users could “celebrate the Asian experience by creating connections and a sense of community.” According to Yang, he was inspired to develop the app as a safe space for the AAPI community following the rise in anti-Asian hate crimes and after he witnessed East Asian users being discriminated against on other apps. Preferences for Alike can be set for seeking a man, woman, or nonbinary person in any combo—and when female users started requesting a feature just for making friends, he expanded it so users of the same gender could connect platonically. Instead of written bios, the app requires users to upload at least one video recording with prompts like “I knew when I was Asian when…” or “My love languages are…,” which allow users to get a “first impression” of others. According to Yang: “What I really want users to take away from their experience is finding self-love in the process of connecting with others. We’re trying to heal our community and through loving yourself you can find healing.” (Business Insider)