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But the majority of global audiences say more on-screen diversity is still needed in film and TV.

Nov 09 2021

But the majority of global audiences say more on-screen diversity is still needed in film and TV. YPulse’s Representation in Action trend research found that 75% of 13-39-year-old BIPOC consumers wish they saw more people of their race in TV shows / movies, and according to ViacomCBS’ “Reflecting Me: Global Representation on Screen” study, only half of 13-49-year-olds are “satisfied” with the level of representation they see on screens, while 79% say more diversity is needed on screen. The percentage rises to more than 80% among those who consider themselves part of an underrepresented group, and nearly 90% among Black consumers. Of those who “feel poorly represented,” nearly 60% say people like them are not represented enough, while 52% feel poorly represented due to “a lack of accuracy in portrayals.” In every country surveyed, the top issue with representation in film and TV had to do with race, ethnicity, or economic status, with race and ethnicity ranking as the top issue in the U.S., U.K., Australia, South Africa, the Netherlands, Nigeria, and Singapore, ViacomCBS notes. Economic status was the top-ranked issue in Argentina, Brazil, Mexico, Chile, Germany, Italy, Poland, and Malaysia. The majority of respondents globally agree that companies making TV shows and movies “should commit to increasing diversity and representation on screen.” (THR)