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Spotify is tapping into the Peloton fandom by bringing  instructor-curated playlists to its “Workout Hub.”

Nov 05 2021

Spotify is tapping into the Peloton fandom by bringing  instructor-curated playlists to its “Workout Hub.” In their latest collaboration, Spotify has launched a “Curated by Peloton” section within its “Workout Hub,” bringing seven rotating playlists from Peloton instructors to the platform—“Running by Peloton,” “Tunde Oyeneyin’s Playlist,” and “Strength by Peloton,” are a few that are on the list. A “Find Your Instructor Quiz” is also available on Spotify to help listeners determine which Peloton instructor’s music taste matches their own. Additionally, Peloton is launching classes featuring songs from Spotify’s top playlists, like “Today’s Top Hits,” “Lofi Beats,” and “Baila Reggaeton.” Peloton boasts a strong global brand community, and taking the fandom to Spotify via curated playlists is sure to give members (and non-members) a new way to engage with the global community. (TechCrunch)