Speaking of TikTok, Butterball (yes, the turkey brand) is making its debut on the platform just in time to help consumers with their holiday cooking. For years, Butterball’s Turkey Talk Line has helped less-seasoned cooks by answering all of their turkey-related cooking questions. Now, Butterball is taking on TikTok to revamp its Turkey Talk Line while putting its own spin on the platform’s food trends and creating their own Thanksgiving recipes along the way. Butterball is currently live on TikTok and has already put recipes like Stuffing Waffle Sandwich, Thanksgiving Roll-Ups, Pickle Brined Turkey, and Spicy Dry Brined Turkey to the test. Consumers can still call the toll-free Turkey Talk Line for help in the kitchen or turn to TikTok to learn how to make a Butterball-approved holiday meal this season. YPulse’s Comfort in the Kitchen trend research shows that 44% of 13-39-year-olds say they’ve used social media to find recipes. (Food & Wine)
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