KFC is enlisting Spanish consumers to find YouTube videos attempting to recreate Colonel Sanders’ original chicken recipe. With over half a million videos claiming to share the recipe, KFC launched Spain’s “Copy/Paste” campaign, which includes a website where amateur internet sleuthers can submit URLs of copycat videos in exchange for vouchers to KFC restaurants. As one in a long line of creative campaigns, KFC’s Copy/Paste celebrates fans’ efforts to recreate their favorite chicken dish—and brings other fans in on the fun. (Adweek)
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