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NBCU is going full “Chucky” to promote the upcoming series.

Oct 18 2021

NBCU is going full Chucky to promote the upcoming series. As studios continue putting a creative (and scary) twist on TV and movie marketing, NBCUniversal Television and Streaming have some scary social activations lined up to promote its new Chucky series. First, the Chucky doll is hosting a staring contest on TikTok (fans can also remix the contest on Instagram Reels), and a custom AR filter (“Where’s Chucky?”) and Giphy stickers are also coming to Instagram that fans can discover by searching #ChuckySeries in Stories. Twitter users can also get in on the scare by typing #CHUCKY, a hashflag generating a sinister effect going from light to dark mode. Finally, “Chucky’s I Scream Truck” recently made an appearance at New York Comic Con where fans could scream inside the truck in order to receive ice cream. YPulse’s social and mobile marketing preferences research shows that interactive features are one of the types of advertising Gen Z and Millennials are most likely to pay attention to on social media, and NBCU seems to be deploying every interactive campaign they can think of in the lead up to the series. (Marketing Dive)