Netflix merch is coming to Walmart. Squid Game, The Witcher, Stranger Things, and CoComelon are among the Netflix shows whose merch— including music, apparel, gaming, and toys—will become available at Walmart stores over the next few months. Merchandise inspired by Ada Twist, Scientist will be part of the initial rollout, bringing plush dolls and Halloween costumes to the retailer. While Netflix’s ecommerce store already lets consumers snag merch and viral products inspired by its shows, the venture with Walmart marks its first major foray into merchandising through physical retail (the streaming service previously endorsed a line of Stranger Things items for Target). Walmart’s EVP of Entertainment, Toys and Seasonal notes in a blog post that the Netflix partnership will “not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix superfans will also find a new, exciting, entertainment destination.” (Deadline)
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