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Reebok is bringing Ghostbusters to life with a mystic apparel collection.

Oct 08 2021

Reebok is bringing Ghostbusters to life with a mystic apparel collection. Launching just in-time for Ghostbusters: Afterlife’s release next month, Reebok is teaming up with Sony Pictures Consumer Products for a second Ghostbusters-inspired line featuring footwear and hoodies. Instapump Fury, Answer IV, and Ecto Boot shoe designs fuse some of the ‘80s aesthetics featured in the original Ghostbusters films, while the Instapump Fury “drips” with glowing pink goo and the Answer IV sneaker “oozes” green slime on the side. Sneaker collabs are a top way for brands to tap into young fandoms, and YPulse’s fashion and style research found that sneakers are the No. 2 type of clothing young consumers are interested in buying right now. (Adweek)