PacSun is introducing a recycled denim program. In partnership with Cotton Incorporated’s Blue Jeans Go Green™ Denim Recycling Program, the “PacDenim For A Better Tomorrow” effort will bring dedicated and co-branded denim recycling bins to five PacSun retail locations nationwide, including at Soho and Downtown L.A. stores. Denim can also be returned/recycled at the register of any PacSun store, and consumers who drop off denim made with 90% cotton (or more) can score $10 off their next PacSun Denim purchase (only valid in retail stores). Introducing recycling/upcycling programs is a popular way fashion brands are showing young consumers how they’re addressing clothing waste in response to the climate crisis, and the PacDenim program is an extension of the brand’s PacCares philanthropic initiative aimed at supporting the health and well-being of young people. (Fashion United)
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