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Retailers are putting the pressure on parents to shop early, and “holiday toy wars are starting early.”

Oct 07 2021

Retailers are putting the pressure on parents to shop early, and “holiday toy wars are starting early.” Walmart, Macy’s, Amazon, and Target have all released their toy lists, and are aggressively hinting—or “begging”—Millennial parents to start buying holiday gifts now. Supply chain issues have everyone warning that stock will be low, and that toys should be snapped up while they’re still on the shelves. YPulse’s 2021 holiday shopping data (which we’ll be sharing in our Holiday Unwrapped webinar) shows 60% of Millennial parents are worried COVID-19 related shipping delays will make it hard to shop for the presents they want to give. (Modern Retail)