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Justin Bieber is getting into the cannabis industry with L.A.-based company Palms.

Oct 07 2021

Justin Bieber is getting into the cannabis industry with L.A.-based company Palms. His song “Peaches” declares, “I got my weed from California,” and now Justin Bieber is teaming up with L.A.-based Palms to launch packs of pre-rolled joints, sold in California where marijuana use is legal for 21+ consumers. Bieber notes that his Peaches products are aimed at destigmatizing the use of marijuana and cannabis products, while supporting young people with mental health struggles. A proportion of profits will reportedly be used to support Veterans Walk and Talk, a charity that uses cannabis and psychedelics as part of its therapy for ex-service people, and the Last Prisoner Project, a campaign for criminal justice reform related to marijuana convictions. Gen Z and Millennials are fueling the cannabis industry while helping destigmatize it, and industry moves from popular celebrities like Justin Bieber, Seth Rogen, and more are helping promote the wellness benefits of marijuana and cannabis products. (The Guardian)