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Pandora U.K. is enlisting young celebrities to help relaunch its Pandora ME collection.

Oct 06 2021

Pandora U.K. is enlisting young celebrities to help relaunch its Pandora ME collection. Social media influencer Addison Rae Easterling, British singer Charli XCX, Canadian TikToker Donté Colley, musician Beabadoobee, and Italian influencer Cecilia Cantarano are the new global faces of the Pandora ME Collective as they work with Pandora to reach Gen Z consumers across online platforms and social media. The reimagined collection features chunky link chain bracelets and necklaces, mono hoop earrings, stackable rings, and new mini dangles featuring flames, a smiley face, and banana that tap the next gen’s love of emojis. Pieces feature a variety of metals that are designed to be mixed and matched. Pandora plans to open two bespoke pop-up stores in Dublin and London to celebrate the new collection while inviting Gen Z consumers to explore Pandora. YPulse’s Western Europe fashion and style preferences research shows that 72% of WE young consumers say they’re excited to dress up again now that quarantines are over, and Pandora ME aims to reach them by “inspir[ing] our fans to share their voice as individuals but also stand together as an empowering community in Pandora UK and around the world.” (Retail Jeweller)