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“Shang-Chi”’s Simu Liu and “Raya and the Last Dragon”’s Kelly Marie Tran are among the talents “driving global inclusion” on the red carpet by highlighting pieces from diverse stylists and fashion designers.

Oct 05 2021

Shang-Chi’s Simu Liu and Raya and the Last Dragon’s Kelly Marie Tran are among the talents “driving global inclusion” on the red carpet by highlighting pieces from diverse stylists and fashion designers. During the premiere of the animated Disney flick, Tran was styled by Wayman + Micah and promoted the movie by wearing global designers of Asian descent, including an elegant halter dress from Vietnam’s Cong Tri. In recent months, the designer has also dressed Isabela Merced and Leslie Grace for the premieres of their films. For the Shang-Chi premiere, stylist Jeanne Yang, whose A-list clientele includes AAPI actors John Cho, Jason Momoa, and Kumail Nanjiani, collaborated with Singaporian label Dzojchen on a custom kimono suit for Liu. Recently, stylist Jason Sky selected a gown from Nigerian designer Mai Atafo for The Underground Railroad actress Thuso Mbedu for an awards ceremony. With established luxury design houses typically dominating the red carpet, global indie brands face many challenges along with fighting for name recognition, limited finances, and shipping problems, but “star placements remain a powerful marketing tool.” YPulse’s Borderless Culture trend research found that 44% of 13-36-year-olds are interested in trying / seeing fashion from other countries. (THR)