Calm (the meditation app) is ramping up original kids’ content, with the help of famous voices and animated characters. We’ve told you that 46% of Millennial parents are interested in content for their kids that helps them to deal with anxiety and stress, and Calm is racing to give them what they want. Calm Kids content already includes meditations, lullabies, and bedtime stories for little ones. Now the app is creating Sleep Stories with Peppa Pig, Kung Fu Panda, and the ever-popular Minions, and planning narrations from Pink, Maya Rudolph, Wanda Sykes, Randall Park, and Diane Keaton. (All animated characters that were chosen to appeal to kids, with celebs clearly picked for their Millennial parents.) Calm says they feel a “sense of urgency” to create more content for kids in the wake of the stress of the pandemic. (Variety)
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