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YouTube says it’s committed to being a platform that is “valuable for teens’ mental health.”

Sep 29 2021

YouTube says it’s committed to being a platform that is “valuable for teens’ mental health.” Following Facebook’s decision to halt production on its Instagram Kids project due to criticism around how the platform could have a negative impact on young people’s mental health, YouTube’s CEO Susan Wojcicki is speaking out about the platform’s involvement in supporting positive mental health content. Wojcicki explains, “We see a lot of creators actually talk about mental health and that, for a lot of kids, really it destigmatizes, and enables people to talk about what’s happening and what’s going on with them.” Brands have been getting involved in the mental health conversation by hosting live events and launching awareness campaigns on social media, and social media platforms including Snapchat, TikTok, Instagram, and Tumblr have also made mental health tools a priority during the pandemic. YPulse’s State of Mind trend research shows that 66% of 13-39-year-olds say brands should be encouraging open discussions about mental health. (AdAgeNYT)