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More than half of the “Snapchat Generation” believe brands should recognize Hispanic Heritage Month during the month and beyond.

Sep 28 2021

More than half of the “Snapchat Generation” believe brands should recognize Hispanic Heritage Month during the month and beyond. According to research from Snap Inc., 45% of Snapchat users who are observing Hispanic Heritage Month intend to support Hispanic and Latinx-owned businesses, and 38% want to learn more about Hispanic and Latinx heritage. More than one-half of respondents agreed that Snapchat enables them to express themselves and celebrate their culture and heritage. Fifty-six percent of Snapchatters who observe the month plan to watch Hispanic and Latinx content in Stories, while 43% plan to use Snap Map to find activities and events nearby. Meanwhile, 46% plan to send Snaps with filters and lenses, including the special Hispanic Heritage Month lens. While 60% believe it is important for brands to recognize Hispanic Heritage Month, it’s not enough for brands to engage for one month.​​ We told you about the holidays that brands need to watch their youth marketing for, and Hispanic Heritage Month is clearly one that brands need to be mindful of and find ways to support beyond just the designated time frame. (Adweek)