Fenty Beauty and The Lip Bar are among the inclusive beauty brands adding AR try-on tools. We’ve told you for some time that brands should have an augmented reality plan to reach young consumers, and more inclusive brands are getting on top of it. The Lip Bar and Fenty Beauty, which is a brand that BIPOC young consumers think understand their race and ethnicity well, have recently added AR try-on to their DTC sites with the help of Perfect Corp. tech by including more inclusive shade ranges, something that has been “one of the biggest challenges for AR try-on.” The Lip Bar’s new AR try-on tool was launched in August with three products: lip gloss, liquid matte lip color, and tinted skin conditioner, while Fenty Beauty also introduced its virtual try-on tool in August for over 400 shades of products across its complexion, cheek, eye, and lip categories. YPulse’s recent personal care and beauty shopping behavioral report found that 79% of 13-39-year-old BIPOC wish beauty ads featured more people with different skin tones, and implementing more try-on tools for BIPOC young shoppers shows that brands care about their needs. (Glossy)
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