Kiehl’s teamed up with popular influencer “Tinx” for its first TikTok product collab. Christina Najjar (a.k.a. “Tinx”) has quickly become one of young people’s favorite social media content creators, and currently boasts 1.3 million TikTok followers and 311K Instagram followers. Now, Kiehl’s aims to reach a new generation of skin-care consumers by partnering with Tinx on “The Tinx Edit”—a collection of her five favorite products from the brand that consumers can purchase individually or in a bundle that is exclusively available on the brand’s website. Kiehl’s first reached out to Tinx last fall after she posted an organic TikTok video spotlighting Kiehl’s Rare Earth Mask as her “favorite mask.” The brand recently hosted a raffle gifting 100 people a free kit—2,000 people signed up to enter within the first hour of launching and #TheTinxEdit garnered 141,000 TikTok views following the giveaway. YPulse told you how TikTok creators are inspiring new product lines, and Kiehl’s’ “The Tinx Edit” is another example of how brands can authentically leverage trending influencers and content on the app to connect with young fans. (Glossy)
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