Busch Light is launching TreeWork, an outdoor co-working space in Northern Colorado. Playing on the WeWork concept, TreeWork is an outdoor co-working space in the woodlands of Northern Colorado featuring a “sleek and well-ventilated” office space, Wi-Fi, Busch Light happy hours, and several outdoor camping activities. The concept is inspired by findings from OnePoll, suggesting that 29 minutes spent in the great outdoors results in a 45% increase in productivity. Workers can reserve a one- or two-day stay at TreeWork from October 4-8, and the Anheuser-Busch-owned brand hopes that TreeWork can relieve stress, fatigue, and burnout that working from home has exacerbated. YPulse research found that 55% of employed Millennials who are working remotely plan to work from home part-/full-time post-pandemic. (Marketing Dive)
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